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I help small to mid-size business owners build stronger teams, solve people challenges, and lead with confidence, so they can focus on growing their business.

Running a small or mid-size business is no easy feat.

Whether you're navigating the challenges of growth, managing your team, or making tough decisions,

I’m here to help.​

My coaching programs are designed for business owners like you
who are ready to:​​

Hire the right people, keeping them engaged, and figuring out fair pay and competitive benefits.

Tackle tough conversations and building a team you can truly rely on.

Ruthlessly prioritize your time and planning your workforce needs to meet your business and personal goals.

I'm here to
help you rise.

  • Leading a business comes with unique challenges. From growing your team to scaling your operations, you face high-stakes decisions every day. That’s why I focus on empowering small to mid-size business owners to tackle these challenges head-on—helping you rise as a confident, effective leader.

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  • With years of experience in HR and executive coaching, I understand the complexities of leading a team while balancing the demands of a growing business. My approach is personalized, strategic, and rooted in real-world experience.

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  • While business owners are my primary focus, I also help other leaders within your organization—managers, team leads, and executives—develop the skills they need to support your vision and drive results.

MULTIPLE OPTIONS TO SUIT YOUR NEEDS and BUDGET.

INDIVIDUAL COACHING

For business owners who want personalized, one-on-one support.

GROUP  [COHORT] COACHING

For business owners who want to learn alongside like-minded leaders.

TEAM COACHING

For business owners who want to improve their team’s dynamics and performance.

Empowering Business Owners
and
Leaders
to
Lead,
Grow,
and
Succeed

You don’t have to lead alone. 

​

Whether you’re managing a growing team or navigating a critical business challenge, my coaching programs are tailored to help you achieve results.

​

Who I help:

  • Small to Mid-Size Business Owners: My core focus is on helping business owners like you grow your leadership, strengthen your team, and make decisions with confidence.

  • Critical Business Leaders: I also work with your leadership team, ensuring they have the tools and support to contribute to your success.

​

How I help:

  1. One-on-One Coaching: Personalized sessions to untangle your toughest leadership challenges.

  2. Group [Cohort] Coaching: A six-month group coaching program (called the "People Power Cohort") designed for business owners ready to elevate their leadership and build thriving teams.

  3. Team Training/Coaching & Leadership Development: Workshops and strategies to strengthen your team and create a culture that aligns with your vision.

​

Susan S. Mahaffee, Certified Executive Coach

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Running a business isn’t easy, especially when it comes to the people side of things—hiring, retention, pay, and those tough conversations that can’t be avoided. It’s a lot to juggle, and if you’re honest, it can feel overwhelming. That’s where I come in.

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With years of experience across industries and a direct yet, approachable style, I make HR and leadership challenges manageable—and even enjoyable. My job is to make sure you feel supported, understood, and confident, so you can focus on growing your business.

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When we work together, you’ll breathe a sigh of relief knowing you’ve got someone in your corner who truly gets it. I take all of my experience—from my early days in the trenches to coaching leaders at all levels—and use it to help you become the best leader you can be.

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This isn’t about overwhelming you with complex HR strategies or making things feel harder than they need to be. Instead, my coaching programs and partnership will leave you thinking, “That was worth every penny".

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Your team will thrive. You’ll grow as a leader. And most importantly, you’ll feel the difference when you’re no longer carrying it all on your own. Let’s work together to create the kind of business you’re proud to lead.

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Certified Executive Coach
Prosci Certified Chaage Management Practitioner
360 Assessment Certified
ICF Member
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